If you’re struggling over how to write an About Me Page for your website, then I’ve got some news to ease the pressure a bit.
(Listen to this post by clicking the player above, or continue reading below. Either way, be sure to click the 2 links below for examples of how to write your About Me page and brief bio.)
You see, when a new visitor comes across your website, she’s not looking for a timeline of your company’s history. She probably doesn’t care about the founder’s life story. And she doesn’t know what being “passionate about our clients” even means!
What your new visitor wants from your About Page is the answer to one simple question:
Are you the type of company that can help me solve my problem?”
The About Page is typically the second-most visited page on the average website.
So this overlooked piece of online real estate could be one of your best sales tools. (But only if you know how to optimize it!)
How to Write an About Me Page
If you include these 3 items, your About Me Page will be better than 85% of your competition:
- A satisfying answer to this question: “Are you the type of company that can help me solve my problem?”
- A low-commitment way to learn more about your solution. (Most often this is a PDF, video, or link to a special page on your site.)
- An easy way to buy or take the next step, often called a Call to Action (CTA). (This is the “call for your free consultation now” or “click here to get your free checklist” type of action.)
Bonus points if you make the text visually appealing and easily scannable by using bullet points, bold, and plenty of white space.
And, of course, a friendly headshot of you or your team to show the humans behind your business.
The Same Rules Apply to Short Bios
Yep, same rules, just in a much shorter format. You can see what I mean by clicking on this post I wrote for the Queen of Newsletters, Elizabeth Case.
When used along with a helpful article, this mini bio follows the same guidelines as my About Page:
- Reassuring the reader I know how to help her (a basic how-to to solve her problem)
- Giving her a low-commitment example (to see a live example of what she wants for her own business)
- Asking her to take our new relationship to the next level (subscribe to see how a pro does it)
That’s it! If you didn’t know how to write an About Me Page before this article, now you do. And if you want a wordsmith to help you land these 3 points with no stress on your part, then I’m ready to help.