You worry that you have to be sales-y and aggressive to get more customers, right? Ick.
And even if you do grit your teeth and start pushing your products in people’s faces, you fear (rightfully so!) that you’ll attract the wrong kind of customers to your business.
You’re afraid your style might be too nice to be a successful salesperson.
What if I said you were wrong?
(And wouldn’t that be a huge relief?)
Selling is Helping
You might equate selling with yelling, but that’s only in late-night infomercials.
In the real world, the most successful salespeople are problem solvers who show people how their products and services provide a solution or accomplish a goal.
- Too busy to cook but still want to be healthy? Blue Apron meal delivery service to the rescue.
- Need to keep yourself honest when it comes to your exercise commitment but know you won’t track it? FitBit for the win.
- Want to take a big vacation but hate to kennel your pets or leave your house vacant for so long? Find a Trusted Housesitter to care for your pets in exchange for a place to stay.
All of these services exist to fill a specific gap in the buyer’s life. Their websites immediately focus on this problem or goal and guide the reader through the simple solution.
A great salesperson solves problems—simple as that.
And this content helps potential customers make buying decisions 24 hours a day, 7 days a week, 365 days a year.
The reader immediately gets a few messages from a well-crafted, helpful website:
- You’re in the right place.
- Here’s your solution.
- This is how you implement it.
No searching, no guessing, no reason to click off to a competitor’s site. They feel instantly at home.
Does your website convey that feeling of being in the right place to solve a problem?
If not, let’s fix it. Download your free guide on how to work with a content writer to attract more prospects, convert more leads, and land better customers—all without being salesy, smarmy, or feeling like a tool.
- How to hire the right content writer for your project (including a copywriter interview checklist)
- What kind of projects offer the most immediate return on your investment (looking for instant impact? Use these ideas to make back your investment asap!)
- How you can clone yourself with content and provide a better experience for your customers (the secret to getting good reviews and testimonials)
As an added bonus, you’ll get a 5-email tutorial on how to attract, convert, and delight your customers with content (some of my best-kept copywriting secrets)!
Just tell me where to send this valuable info: