Your biggest competition isn’t another business

Your biggest competition is buyer indecision, which is what happens when a buyer walks out your virtual front door because they can’t understand how you help them solve a problem or reach a goal.

If you are an expert with a complex service or product, such as a law firm, an engineering firm, or a financial services business, then you understand the challenge of convincing buyers what’s in their best interest:

  • Too much information and their eyes glaze over
  • Too little information and they don’t understand what you do
  • Too many stakeholders make it hard to cover all the angles

Where is the sweet spot that allows buyers to envision a better future with your business?

(Ideally, one that doesn’t require 1:1 interactions with every single lead at every stage of the buying process, because you don’t have the time or staff for that…)


Hi, my name is Betsy Talbot

I help B2B leaders in complex industries—like engineering, manufacturing, and law— win better deals through value-based messaging at every stage of the buying process.

As a conversion copywriter, I write content which gets people to take action. Add to that plenty of targeted training in sales, communication, negotiation, and value-based messaging, and you’ve got someone perfectly suited to investigate and provide what your buyers need to say yes.

On a personal note, I’m an American living in a farmhouse in Spain. My husband and I ended up in Spain in 2014 after selling everything we owned and traveling the world for four years.

I enjoy food made from scratch, local wine, sewing a distinctive wardrobe, and long-distance hiking. 

As an avid reader of sci-fi novels and post-apocalyptic thrillers, I am also able to coach you through an impending meteor impact or zombie invasion. Let’s hope it doesn’t come to that.

I do my best work with practical, considerate people who are motivated more by outcomes than egos.

Is that you?


3 Ways I Help Businesses Like Yours

1: Nail Your Value

Stop rambling and start vibing with your buyer! When you know how to quickly convey the value your company brings to the table, your conversations shift from what you do to how your work can transform your buyer’s world.

And every buyer wants to talk about that.

What clients say

Working with Betsy elevated our communications with stakeholders to a level I did not think possible for a company of our size. Betsy’s passion, professionalism, knowledge and talent have allowed her to be a huge asset for us.”

MBA Consultancy

2: Shape Your Solutions

Invigorate you sales by optimizing how you present your offers, communicate your process and share the expected outcomes of your work.

Earn more revenue for your existing services with a more thoughtful presentation.

What clients say

“Betsy helped me to develop a signature solution which I road-tested with a prospective new client. Not only did they tell me it was a clear and logical way of thinking about brand and marketing, but it helped them to realise the steps they’d been missing. Most exciting, they want to work with me across the entire solution. The client approved the budget without blinking an eyelid, and facilitated approval from the Board to proceed within a week of meeting me. Thank you so much for all your help on this.”

Marketing Consultant for Engineering Companies

3: Lead Buyers to the Sale

When you understand how to respond to common questions before they come up, you’ll get fewer objections on the way to the sale. And when buyers know exactly what to expect at every stage of work with you, they are more likely to say yes.

Structure your sales materials to anticipate buyer needs and you’ll enjoy faster, easier sales cycles.

What clients say

“The easiest way to judge someone’s credibility is not by what they say, but by the questions they ask. I hired Betsy to create a marketing campaign related to an obscure market. I was amazed at how quickly her questions got our discussion dialed-in to the critical topics, and how quickly she grasped the complexities of the subject. She transformed our discussions into a highly successful campaign using paid ads, direct mail, email and landing pages. I recommend her with 100% confidence. Betsy delivers a very high-value product.”

Manufacturing Business

Could you use some help translating your value to the market?

I can give you a quick win now!

Send me an email with with your website URL and what you think is your biggest hurdle when it comes to getting new (or better) clients and I’ll give you some quick feedback. If you think there’s value in what I have to offer, then we can book a chat to discuss it further.

Share your biggest sales hurdle here